Yahoo continues to come out with more patent applications in the search marketing field. Three new ones were published today which provide some more details on advertising at Yahoo.
A thanks to Rachel Rosmarin at Forbes, for sending visitors over with her article Will Yahoo!’s Panama Click?. She points to the first 13 Yahoo Search Marketing patent applications I wrote about last week. There were five more that I uncovered and wrote about on Tuesday. That’s 21 patent applications in about a week.
Architecture for distribution of advertising content and change propagation
A system comprises an interface for enabling a user having a web property to input advertisement information including a web property advertisement, criteria indicating when presentation of the advertisement is desired by the user, a bid for the presentation of the advertisement when the criteria are met, and subsequent modifications to the advertisement information; geographically distributed servers, a plurality of the geographically distributed servers for storing the advertisement information, at least one of the geographically distributed servers for receiving a request for advertisement content from an advertising channel, at least one of the geographically distributed servers for determining whether the request meets the criteria, and at least one of the geographically distributed servers for forwarding the advertisement to the advertising channel in response to the request when the criteria have been met; and a distribution component for propagating the advertisement information to the geographically distributed servers according to an arrangement.
Advertiser reporting system and method in a networked database search system
A system and method provide advertisement campaign information about an advertisement campaign to an advertiser. The system includes means for organizing advertisement campaign information into one or more ad groups and a web interface to receive advertiser inputs and provide a visual report including the advertisement campaign information to the advertiser. The system further includes a campaign data store configured to store advertisement campaign account data and a reporting system to produce the visual report about performance of the advertisement campaign. The visual report is based on the organization of the advertisement campaign information into the one or more ad groups.
Advertiser alerting system and method in a networked database search system
A system and method provide advertisement campaign information about an advertisement campaign to an advertiser. The system includes means for organizing advertisement campaign information into one or more ad groups and a web interface to receive advertiser inputs and provide system alerts about the advertisement campaign information to the advertiser. The system further includes a campaign data store configured to store advertisement campaign account data and an alerting system to produce the system alerts about performance of the advertisement campaign.