A few years ago, I presented at SES San Jose and someone asked me what they should be keeping an eye upon in SEO. I told them “named entities.” I was reminded of that conversation as I gave a talk today about named entities and other semantics.

I presented this morning at San Jose McEnery Convention Center at the Semantic Technology and Business Conference (#SemTechBiz2014).

Barbara Starr and I gave a 3 hour Tutorial on Semantic Search to an enthusiastic and engaged audience. We also discussed which might be a better name for the tutorial, “Semantic Search” (the name it had) or Semantic SEO (what do you think?).

Here’s Barbara’s presentation, which is the first half of the tutorial Thanks, Barbara – totally brilliant stuff:

Here is my half of the tutorial:

Semantic search from SEO by the SeaThank you, Barbara, for inviting me to join you in presenting on Semantic Search. The Semantic Web community is an interesting one, and it shares many challenges in common with the SEO community. I look forward to participating in the Semantic Search community in the future.