After posting at Search Engine Land on a new patent application from Google, I decided to keep things simple over here tonight, and go back to basics.
I couldn’t think of anything more basic that to ask why someone might want to have a web site to begin with. Here are ten reasons that I came up with:
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Because there’s not enough room on a business card.
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Stands in for you to your customers/clients/friends/associates when you’re asleep/eating dinner/spending time with friends and family/doing other stuff.
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Can answer the same questions for you over and over and over.
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Makes it easy for people to find your phone number without having to dig out the phone book.
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Allows people too shy to call to send an email with the address they find there.
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Enables you to share your expertise, experience, education, and enthusiasm without lifting a finger.
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Permits you to have simultaneous one-on-one conversations with many different people.
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Presents the opportunity for you to show off your personal side or your professional side or both sides.
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Lets you keep in touch with friends and acquaintances.
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Spreads your voice across the globe.
Added – More reasons from people commenting on this post:
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Having and using web sites allows people with limited access, because of handicap or illness, to broaden their interactions with others. – Miriam, of Solas Web Design
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A web site allows you to make connections with people who share common interests but with whom you might not other wise have crossed paths and met. – Barry, of StayGoLinks
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To add to and supplement other marketing efforts, such as newspaper print promotions – Elizabeth Able.
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To have a chance to experiment with and learn about design. – Praveen